Liveblogging the 20th Philippine Ad Congress

It's actually Day 3 and I just found out that there's free wi-fi at the plenary hall. It's kinda dark though, and I can't see my letters. Hahaha. Some guy is talking about the Cannes Lions Awards and I am way at the back, charging my laptop because the battery's juice is slowly draining.

Had a good breakfast earlier, sponsored by Lamoiyan, makers of Happe toothpaste. Some singers from GMA's Pinoy Pop Superstars performed but I only remembered onename - Brena n Espartinez (simple because he was part of Sine'skwela many, many years ago. my goodness he's grown. and he sings R&Bish pa, although he missed a few notes earlier. kumanta ba naman ng "Rock With You" at 8 in the morning.

Last night was great, food and music-wise. The Dawn, The Company, Nolyn Cabahug and John Lesaca. Dinner was sponsored by Solar Power. They're doing something great, actually. Not good for cable but great for free TV. Starting next year, they will be showing the current season of shows such as Heroes, Prison Break, Nip/Tuck (my favorites!) on Channel 9. Yes, hurrah, free TV!

Lunch yesterday was sponsored by Philippine Star. They're now claiming that they are the top newspaper in the land, and they have facts to boost their claim. Apparently, 47% of the total print advertisers advertise with them, Inquirer has 37 and Manila Bulletin has 16. Edu Manzano hosted the lunch, with Francis Magalona and Parokya ni Edgar proving the entertainment. They raffled off two brand new cars! Not bad.

Jollibee sponsored yesterday's breakfast, and Sarah Geronimo sang while we all ate our longganizas and ham omelettes. The night before, we went to the Yacht Club and caught Hale performing to a quite lukewarm audience. I was telling my colleague that they were probably depressed by Hale's songs. They're not really the banda-type you know, like Bamboo or even Rivermaya. Had a quickie with Champ. Hahaha. It was a threesome with Shaui though.

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